Chanel SS26 Haute Couture
For his haute couture debut at Chanel, Matthieu Blazy chose an unexpected antidote to pressure: lightness, fantasy, and a touch of surreal magic. Set beneath the glass dome of the Grand Palais, the show unfolded in a pastel dreamscape filled with giant mushrooms, toadstools, and candy-pink trees, a visual metaphor for imagination, softness, and escape.
Instead of leaning into Chanel’s historical grandeur, Blazy dialled down drama and focused on poetry, movement, and emotional connection.
“I wanted something light, poetic, and easily understood,” he explained.“Something like a breath of fresh air.”
Redefining Chanel
Rather than amplifying Chanel’s traditional symbols (tweed, camellias, pearls) Blazy removed them to rediscover the core of Gabrielle “Coco” Chanel’s philosophy.
Coco Chanel once said:
“Before you leave the house, look in the mirror and take one thing off.”
Blazy took that idea to the extreme:
- Chanel suits appeared in sheer silk mousseline instead of tweed
- Layers became translucent, weightless, barely there
- Branding gave way to form, movement, and freedom
The result felt like the memory of Chanel, delicate, fluid, and liberated.
Fashion as Freedom: Women in Motion
The collection centred on movement and autonomy, echoing Coco Chanel’s original mission to free women from restrictive clothing.
Blazy described it as: “Clothes that don’t constrain her.”
Models appeared almost unbound by fabric, wearing:
- Whisper-thin chiffon suits
- Trompe-l’œil organza that mimicked jeans and tank tops
- Light dresses hovering between lingerie and couture
The mood suggested ease, mobility, and emotional comfort, not rigid perfection.
Birds, Feathers, and Transformation
Birds became the collection’s recurring metaphor. Symbols of freedom, individuality, and flight.
Using Chanel’s artisan ateliers, Blazy created:
- Feather-like embroidery without actual feathers
- Raven-black raffia coats
- Peacock illusions made from raw threads
- Shimmering pigeon-gray petal skirts
- Exotic references, spoonbills, cockatoos, herons
Over time, the women on the runway seemed to metamorphose into birds, blurring the boundary between nature, fashion, and fantasy.
Mushrooms, Surrealism & Psychedelic Craft
The mushroom theme, playful yet symbolic, evoked fairy tales, haikus, dreams, and altered perception.
Standout elements included:
- Psychedelic embroidery echoing the surreal set
- A red gown crowned with a fuzzy mushroom-like cocoon
- A bridal look made from mother-of-pearl petal paillettes
- Chanel’s 2.55 handbag reimagined in silk mousseline
The show felt like a fashion haiku, fleeting, poetic, and emotionally resonant.
Couture as Storytelling: Personal Symbols in the Clothes
Blazy emphasised the relationship between maker and wearer, treating couture as a canvas for identity.
Each model selected personal symbols to stitch into their garments:
- Initials
- Lucky charms
- Private messages
- Emotional keepsakes
Instead of selling a single Chanel fantasy, Blazy offered multiple identities, encouraging self-expression over uniform luxury.
Casting, Joy & Cultural Energy
Blazy’s casting reinforced his philosophy of warmth and humanity:
- Models of varied ages and backgrounds
- Bhavitha Mandava radiated joy on the runway
- Alex Consani stunned in an all-black silhouette
The finale turned into a celebrity karaoke moment, with Dua Lipa, A$AP Rocky, and Margaret Qualley lip-syncing to a mash-up of “Bittersweet Symphony” and “Wonderwall.”
Fashion here wasn’t distant or intimidating. It felt alive, playful, and communal.
Haute Couture as Poetry & Preservation
Blazy described couture as:
- A “break” from chaos
- A quiet Sunday morning
- A poetic pause in time
He framed haute couture as the soul of Chanel. Garments that gain meaning through emotion, memory, and wear.
“These clothes are as much about the wearer as the designer.”
Limits & Critical Perspective
Despite its beauty, the collection raises important tensions:
- Couture remains inaccessible
- Even with emotional storytelling, couture still serves a tiny global elite.
- Fantasy vs Reality
- The dreamlike mushroom world may feel detached from real-world struggles, offering escape rather than engagement.
- Risk of Over-Softening Chanel
- By stripping away strong brand codes, some critics may feel Chanel’s identity risks dilution.
My Thought
What I love about Blazy’s Chanel is that it doesn’t scream power, it whispers emotion. Instead of treating couture as dominance or excess, he frames it as freedom, poetry, and personal storytelling.
At the same time, it raises a question that keeps returning in fashion. Can something so exclusive ever truly belong to everyone? Or is it destined to remain a beautiful dream?
Still, this debut feels like a soft revolution, proving that lightness can be just as radical as spectacle.
See you in the next one,
Eden
Resources:
- WWD: review
- Wallpaper: haute-couture-week-ss-2026-best-of
- Fédération de la haute couture et de la mode: chanel-haute-couture-springsummer-2026
Photos